“It is obviously no secret that I earn a lot of money. But it is also no secret that I give most of it away. I don’t live a luxurious life. I drive a small second-hand Fiat. I don’t have to worry about money, which is itself a privilege. But I never had any anxiety that I would lose my identity.”
Henning Mankell
“The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It’s a symbol for the company, but it’s more than that. It’s a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.”
Lapo Elkann
“My first-ever car, my parents bought me a red Fiat Uno. I was 17 and just so happy to have a car, so I was very fortunate that my parents were in a position to get me one – it was a secondhand car, but I was just so happy to have it.”
Victoria Beckham
“If I buy a Fiat Uno, I’ll read that, for a man like me, a Ferrari was more suitable. If instead I buy a Ferrari, they’ll write that I should have kept my feet on the ground and bought a Fiat. If I smile, I’m not serious. If I don’t smile, I’m a rich sulker that doesn’t enjoy having the most beautiful job in the world.”
Mario Balotelli
“Italy’s assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.”
Lapo Elkann
“I would drive to gigs in my tiny little Fiat. I would shoot up and down the M1 to play at various places.”
David Bowie